Digital Toolkit and Website
Turning a creative performance into a lasting digital resource for nonprofits nationwide.
Content Strategy, Interviewing, Writing, Editing, Content Management, Client Management
For Mil-Tree, a nonprofit connecting veterans and civilians through the arts, I led the content strategy, and execution of a new website documenting Tapestry of Transformation, a large-scale community performance. I wrote all copy for the site—interviewing stakeholders, shaping the narrative, and developing a cohesive content strategy that reflected Mil-Tree’s mission and process. Working in partnership with a designer, I built a clear, replicable framework on WordPress/Elementor that balanced strategic clarity with hands-on usability. The finished site both showcased the event and served as a comprehensive playbook for other nonprofits looking to replicate the program’s model. Visit www.communityloom.org
Introduces Tapestry of Transformation as both an artistic achievement and a replicable community model—clear mission statement, strong visual storytelling, and intuitive navigation.
Highlights Mil-Tree’s collaborative approach, blending veterans, artists, and civilians in a unified creative process rooted in healing and connection.
Showcases the performance’s scope and emotional resonance, transitioning from storytelling to practical resources for nonprofits and community groups.
A clear invitation for other organizations to adopt the Tapestry model—positioned as both inspiration and actionable guide.
Gateway to the Tapestry Toolkit—a structured, step-by-step resource outlining how to plan, fund, and execute a community performance from the ground up.
Introduces the toolkit’s framework, balancing clarity with warmth. Each module integrates storytelling, logistics, and creative guidance to empower replication nationwide.