Vein Magazine: Editorial Transformation & Digital Expansion

Overview

Rebuilt and re-launched a leading medical trade publication to restore quality and professional reputation.

Challenge

Editorial processes were inconsistent, contributors lacked guidance, and deadlines were slipping. The magazine lacked a clear vision, digital presence, and business alignment — risking relevance with both medical professionals and advertisers.

Approach

• Took full ownership of the magazine’s editorial and business direction.

• Built a structured editorial calendar, production workflow, and contributor guidelines.

• Launched a companion website, podcast, and video initiatives to modernize offerings and meet advertiser demand.

• Grew newsletter subscribers from 0 to 2,000, establishing a loyal professional audience.

• Created and managed the P&L, improving profitability through tighter editorial-sales coordination.

• Negotiated strategic barter partnerships with medical societies, boosting credibility and expanding reach.

• Collaborated across design, print, and medical advisors to ensure quality and accuracy.

Results

• Consistently delivered on time and on brand, reversing decline.

• Improved profitability while expanding revenue opportunities through new channels.

• Regained trust of medical professionals and advertisers, positioning Vein as a modernized, authoritative trade resource.